REAL ESTATE LAWN SIGNS
In an increasingly digital world, it seems that real estate lawn signs are passing the test of time.
They also seem to defy logic at times. If everyone is posting their home for sale on websites like Realtor.ca, why do home owners still post a for sale sign on their front lawns?
WHY ARE REAL ESTATE LAWN SIGNS STILL USED?
Just like someone advertising their business, real estate lawn signs are one of the most cost effective forms of advertising based on impressions, providing value 24/7.
While the modern home buyer usually starts their search online, there’s still a ton of value in having a lawn sign posted on your property when you’re trying to sell your home.
For one, it catches a lot of attention by anyone passing by.
A house for sale sign stands out to anyone who has ever bought a house. For those who are actively looking, they’ve been known to result hammering on the brakes.
A real estate sign will encourage more people to look up your listing for a closer look at the details when they get home or even in real time from their phone.
TYPES OF REAL ESTATE LAWN SIGNS
Depending on your budget, which sign company created the sign and the neighborhood it’s going up in, there are usually many options when it comes to lawn signs.
We’ll discuss the 2 most common types below.
Colonial Swing Post
This is a classic style of real estate sign that most likely comes to mind first.
It’s quaint, versatile and adds a touch of class to your property, conveying the message of quality (which is the kind of thing you want people to associate with your house when you’re looking to sell it for top dollar).
While the colonial swing post is what people usually think of first, it’s not always the most common type of realty yard sign out there.
Standard Metal Frame
This is a type of house for sale sign you may see most often in your neighborhood.
While still impressive looking, it’s often chosen due to its less expensive price tag.
That doesn’t mean they’re cheap though. These metal lawn sign frames are strong and sturdy to with stand the elements and to be re-used over and over.
They’re also a step above your standard step stakes when it comes to lawn sign holders.
CUSTOM SHAPED REAL ESTATE LAWN SIGNS
Custom shapes using coroplast are becoming more popular as a way to draw attention.
These are especially popular with for sale and open house signs where the arrow shape is used to guide people towards the property.
ARE THERE RISKS WHEN POSTING A REAL ESTATE SIGN?
While your lawn sign will get a lot of attention, there’s a chance that it could also attract the wrong kind of attention.
For interested buyers, a for sale sign on your lawn screams “THIS HOME IS FOR SALE!” but it also screams “IT’S MORE LIKELY THAT THIS HOUSE IS UNATTENDED RIGHT NOW!” to potential burglars since it could be a vacant home being put on the market.
Some home buyers also choose not to post a sign on their lawn for privacy reasons.
REAL ESTATE LAWN SIGN CONTENT
As you’d expect, the content found on real estate signs is usually pretty typical.
“FOR SALE” is always the focal point but you’ll also find the listing agents logo, name and contact information.
Some home owners and realtors will choose to enhance a lawn sign with an attachment on top that can be changed out as needed. “NEW LISTING” - “PRICE REDUCED” - “SOLD!” are just a few of the examples you’ll see used.
Like all outdoor signage, you’ll want to make sure your adhering to your local municipalities’ by-laws when it comes to position, size and content.
For example, the Hamilton sign by-law does not allow flashing or animated signs and no signs can obstruct view of traffic.
If you’re looking for a personalized quote for lawn signs, please send in a quick quote form and we will be happy to get you more details.
Sticker-it Signs and Graphics is a leader in print and promotional services throughout the Hamilton, Haldimand and Niagara regions of Ontario.
Contact us anytime to discuss your next project.
