BUSINESS LAWN SIGNS
It’s no coincidence that despite all the digital tools at their disposal these days, practically all viable political candidates continue to invest heavily into roadside advertising signs to get the word out.
The same reasons that make lawn signs effective in winning votes for a politician is what makes them effective in winning new customers for a business.
DOES ROADSIDE ADVERTISING WORK?
Roadside advertising with lawn signs is a low cost, low maintenance way to advertise to your local customer base 24/7.
They’re especially great at helping with the “rule of 7” that theorizes a customer needs to see your business advertised 7 times before it really sinks in.
As of 2016, nearly 16 million Canadians commute to work, with an average travel time of 26 minutes. (1) This is part of the reason why the average Canadian spends around 7.5 hours in a car per week (2), making outdoor advertising a great opportunity for small businesses.
A well positioned yard sign can achieve this “rule of 7” for thousands of commuters within a week or two. If your local customers are seeing your advertisement every day you will no doubt receive more calls and business.
Learn more about why lawn signs are so popular.
LAWN SIGNS FOR CONTRACTORS
As a contractor, putting a sign right on the lawn in front of your work speaks to your next potential customer.
Think of this scenario; you are working in a subdivision as landscaper. You are installing a new interlock walkway to the front entrance of your customer’s house. When you put out a lawn sign, it shows who you are and it allows people to see your great work.
That customer you are working for will talk to their neighbours. Now you not only have a lawn sign speaking for you, you have your physical work and your existing customer speaking for you.
One piece of advertising being backed up by a referral. What more do you want? Lawn signs work ideal in subdivisions, little hamlets and other densely populated areas.
HOW TO DESIGN THE BEST YARD SIGN FOR A BUSINESS
Keep it simple.
No one is going to pull over to get a better look at your sign so you usually only have the few seconds it takes for them to drive by to get your message across.
Stick to the key information and use large, clear lettering to make it easy to read.
Avoid using colors that blend in with the surrounding background and if possible, make it funny and memorable to leave an impression.
Use humour to catch people's attention and be more memorable. Everyone likes a funny lawn sign.
Learn more about how to design the perfect lawn sign.
COROPLAST OR POLY BAG LAWN SIGNS?
Frankly they’re both good options for lawn sign advertising but they do differ in several fundamental ways.
Corrugated plastic lawn signs (coroplast) are more durable and offer the widest variety of color and size / shape choices.
However if you’re looking for the more cost effective option, there is nothing wrong with choosing poly bag signs, especially if you’re ok with the 1 size they come in and don’t need many colors in the design.
Get a more detailed comparison between coroplast and poly bag lawn signs.
HOW MUCH DO BUSINESS LAWN SIGNS COST?
Depending on the type, size and colors of your lawn sign and how many you need, a lawn sign order can cost anywhere between $40 and $5,000.
See what determines the cost of your lawn sign order.
If you’re looking for a personalized quote for lawn signs, please send in a quick quote form and we will be happy to get you more details.
Sticker-it Signs and Graphics is a leader in print and promotional services throughout the Hamilton, Haldimand and Niagara regions of Ontario.
Contact us anytime to discuss your next project.
1 – Stats Canada
2 – Auto123.com